Ed Jesse will receive the Distinguished Service Award from the College of Agricultural and Life Sciences at an Oct. 13 banquet. In making the award, the college noted Ed’s ability to explain complex, evolving agricultural polices and markets in ways that make them understandable to a wide variety of audiences. He has done this in his UW-Madison classes, in presentations at industry and Extension workshops, and to state and federal policymakers. While most of his research and outreach has been geared toward improving the competitiveness of Wisconsin’s dairy industry, he has also devoted considerable attention to the fruit and vegetable sector, both in his early career with USDA’s Economic Research Service and later as a member of the USDA Cranberry Marketing Committee. In 1986, he spearheaded the effort to produce the first Status of Wisconsin Agriculture report. A quarter-century later, he continues to edit and co-author the report and to help organize a yearly Wisconsin agricultural outlook conference. He served as chair of AAE, then as CALS Associate Dean for Outreach and Extension, and Director of Extension’s Agricultural and Natural Resources Program. Upon returning to the department, Ed expanded his focus to include international dairy markets, serving as director of Trade and Policy Studies for the Babcock Institute for International Dairy Research and Development.